Clik here to view.
Email target lists – The 'Wild-West' of marketing
We are regularly asked to supply marketing data and lists for email campaigns and, to be honest, the world of commercially available email marketing data is like the wild west! As a rule, you should...
View ArticleClik here to view.
PDF to Excel converter
It’s a while since we have highlighted a useful tool, but I had need to convert a PDF into an Excel spreadsheet this week, and realised that it would be good to share the tool we use for the job. I...
View ArticleClik here to view.
Exporting email addresses from your Outlook inbox
Building an email contact database can be a real stumbling block for companies wanting to explore joined-up email marketing. Most people have their contacts in Outlook though often email addresses are...
View ArticleClik here to view.
Joined-up Marketing – The Social Angle, Part 3 – LinkedIn Connections
In Part 2 of this series we looked at adding content to you LinkedIn profile and getting involved in LinkedIn Groups. We now look at the next stage of the process – building your network of...
View ArticleClik here to view.
Joined-up Marketing – The Social Angle, Part 4 – LinkedIn Groups
In Part 3 of this series we explored the process of building your network of individual connections. With individual connections you are limited in that you can really only connect with your...
View ArticleClik here to view.
Real World Marketing – a Cautionary Tale – and an alternative
Why do so many so-called sales & marketing companies pitch a Magic Wand solution which may look great on paper but actually stand little chance of really delivering in practice? Good business is...
View ArticleClik here to view.
Missed opportunity – A cautionary tale
We have written a few posts recently discussing how some SME business focus almost exclusively on the short term when planning marketing – often confusing marketing and brand communication with lead...
View ArticleClik here to view.
We need to talk about….GDPR
The imminent implementation of the General Data Protection Regulation is one of the most talked about subjects in business just now. Everyone seems to have a different opinion on what the impact for...
View ArticleClik here to view.
The Danger of Over-Analysing Your Marketing
When I started my business career, marketing numbers were thin on the ground. Today, data is everywhere. However, I suspect we may be over or misusing it, and in my view, this can harm the marketing...
View Article
